Category: Textbooks

The Routledge Companion to Strategic Marketing, (PDF) provides the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer provides 29 specially commissioned chapters, which include the latest thinking on a diverse range of marketing strategy topics. Readers benefit from the latest strategic insights of prominent experts from universities around

Weinberg‘s The Biology of Cancer, 2nd Edition, (PDF) integrates the most important advances in the rapidly-growing field of cancer biology and maintains all of its hallmark features. It is well-liked by medical students, researchers, instructors, and clinicians around the world for its clear writing, broad full-colour art program, and several

Sociology: The Essentials 9th edition (PDF), by the authors Margaret L. Andersen, Howard F. Taylor, and Kim A. Logio uses the theme of debunking myths to look behind the facades of everyday life, challenge common assumptions, and help sociology students develop critical thinking skills as well as better understand how

Air transport service has become an indispensable source of long-distance transport for businesses and leisure travelers and for high-value-low-volume products. The significance of this transport service as a driver of economic growth is made abundantly apparent when examining the interdependence of business and air transport growth in Asia. Given the

The International Textbook of Diabetes Mellitus 4th edition (PDF) has been a successful, well-respected medical textbook for almost 20 years, over three editions. International and Encyclopaedic in scope, the textbook covers all aspects of diabetes ensuring a truly global and multidisciplinary approach. Sections covered include diagnosis, epidemiology, pathogenesis, management and