Category: Textbooks

Marketing: An Introduction 13th edition (in PDF) shows college students how customer value — capturing it and creating it — drives every effective marketing strategy. Using an organization and learning design that includes good real-world examples and information that help bring marketing to life, the textbook gives readers everything they

Essentials of Economics 5th Edition (PDF) by Hubbard and O’Brien makes economics relevant by demonstrating how real businesses use economics to make decisions every day. And with an ever-changing U.S. and world economy, the revised 5th Edition has been updated with the latest developments using new and latest real-world business

The Physical Universe 17th International Edition (PDF) by Krauskopf and Beiser is a superb and outstanding textbook with a very long history. For the latest new 17th edition (international version), real student input and data points, derived from thousands of our SmartBook and LearnSmart users, were used to guide this

The fully revised Introduction to Global Politics, 3rd Edition, (PDF) continues to offer a vital resource for students looking to describe global politics using a historical approach, firmly connecting history with the events of today. By incorporating theory and political practice at state, individua land global levels, students are introduced to major developments in

Handbook of Dialysis Therapy, 5th Edition, (PDF) is a must-have resource for all dialysis caregivers, offering practical, immediately useful guidelines that can be applied directly to patient care. This new 5th edition has been revised with the latest cutting-edge technology, dialysis techniques, and complications related to several diseases for both