Category: Textbooks

Laura King’s The Science of Psychology: An Appreciative View, 5th Edition, (PDF) communicates the breadth and nature of psychology – and its value as a science – with a focus on why things go right.  With the key goals of teaching students to think like psychological scientists and emphasizing the

The media sector is in the grip of a massive revolution. Revolutionary new technologies force companies in industries ranging from broadcasting to book publishing to drastically reimagine their business models or risk being left in the dust. At the same time, people with the next big idea are eager to

Internet Marketing Essentials (PDF/ePub) is a digital marketing textbook that will keep you up with the fast-paced online marketing industry. The textbook includes 13 chapters of content that teach you the principles of search engine marketing, PPC, mobile marketing, social media marketing, landing page optimization, search engine optimization, and much

Radiation Protection in Medical Imaging and Radiation Oncology (PDF) focuses on the professional, operational, and regulatory aspects of radiation protection. Advances in radiation medicine have resulted in new modalities and procedures, some of which have significant potential to cause serious harm. Examples include radiologic procedures that require very long fluoroscopy

Business Ethics: An Ethical Decision-Making Approach (PDF) presents a practical decision-making framework to aid in the understanding, identification, and resolution of complex ethical dilemmas in the workplace. Includes relevant examples of scandals and ethical misconduct appearing in the news media Uses real-life examples of moral temptations and personal ethical dilemmas