Category: Textbooks

The best-selling textbook Marketing Research 8th Global Edition (PDF) continues to provide readers with a “nuts and bolts” introduction to the field of marketing research. Intended for students with no prior background in marketing research, the textbook teaches the basic fundamental statistical models needed to analyze market data. This new

Teaching the Process of Science through Astronomy Building on a long tradition of effective pedagogy and comprehensive coverage, The Cosmic Perspective, 8th Edition (PDF) provides a thoroughly engaging and up-to-date introduction to astronomy for non-science majors. This textbook offers a wealth of features that enhance college student understanding of the

McKinley/O’Loughlin/Bidle’s Anatomy and Physiology: An Integrative Approach 3e (PDF) brings multiple elements of the study of A&P together in unique ways that maximize understanding. Covering anatomy and physiology in each chapter, the textbook emphasizes the interdependence of body systems by weaving prior coverage of one system into textual explanations of

Kyle’s Essentials of Pediatric Nursing 2nd edition (PDF) promotes confidence in pediatric nursing by developing and growing students’ understanding of family and child care. Building on foundational concepts of adult nursing, students learn techniques of atraumatic care and patient teaching, and methods of communicating with children and their families. An

Amusing, instructive, colorful—pictorial maps have been used and respected since the first medieval cartographer put pen to paper depicting trees and mountains across countries, people and objects around margins, and sea monsters in oceans. More current generations of pictorial map artists have continued that traditional mixture of fact and whimsy,