Category: Textbooks

The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, In Essentials of Marketing Management 2nd edition (PDF), the expert authors Lancaster and Massingham’s

Conexiones: Comunicación y cultura 5th Edition (PDF) represents a fresh start for a program that has successfully taught thousands of different students. Though the new 5th edition still retains what has always made Conexiones great, the new edition was rebuilt from the ground up thanks to feedback from instructors and

Explains why and how human cultures vary so greatly across space and time Ember & Ember’s Cultural Anthropology, 14th edition, (PDF) helps college students understand how humans vary culturally and why they got to be that way. It provides both a comprehensive and scientific introduction to cultural anthropology. This latest

With this new edition, Belcher expands her opinion to reach beginning scholars in even more disciplines. She builds on feedback from graduate students and professors who have successfully used the workbook to complete their articles. A new chapter talks about scholars who are writing from scratch. This edition also includes

With fresh insight from new co-author Andrea Campbell, We the People, Essentials 12th Edition, (PDF) once again sets the standard for showing college students how government impacts their lives and why it matters who participates. Campbell relates personal and true stories of how government affects simple and ordinary citizens. This