Category: Textbooks

Grewal and Levy’s Marketing 6th edition shows today’s social, mobile and digital college student population how marketing adds value and how firms rely on value for establishing long lasting relationships with their customers. Underscoring that even the best services and products will go unsold if marketers cannot communicate their value,

Political Geology, (PDF) explores the emerging field of political geology, an area of study devoted to understanding the cross-sections between politics and geology. It considers how geological forces such as volcanoes, earthquakes, and unstable ground are political forces and how political forces have an influence on the earth. Together the

This student-friendly, highly visual textbook Community and Public Health Nursing: Promoting the Public’s Health 9th edition (PDF) expands nursing students’ viewpoints from the client-nurse relationship to a population focus. Acknowledging that population-focused tools and interventions are needed in acute care, as infection rates continue to rise and nurse-sensitive outcome indictors

Mateer and Coppock, leading researchers in economics teaching who have consistently taught Principles of Microeconomics over a combined 40+ years, brought their innovative teaching experiences to this blockbuster textbook titled Principles of Microeconomics 2nd edition (PDF). They put economics into context by making it very relatable through carefully crafted real-world

Learn child development YOUR Way with CDEV 2e! CDEV, 2nd Edition, (PDF) is an easy-reference, paperback textbook that offers course content through visually engaging chapters in addition to Chapter Review Cards that combine the best review material into a ready-made study tool. With the ebook or on its own, CDEV