Category: Textbooks

The Roots of Cognitive Neuroscience (PDF) takes a close look at what we can learn about our minds from how brain damage harms our cognitive and emotional systems. This approach has a rich and long tradition dating back to the 19th century. With the rise of new technologies, such as

A ground-breaking Property casebook that re-imagines the law school casebook format and includes all the key topics included in a basic 1L Property course Property Law, 2nd Edition (PDF/ePub) borrows some educational features generally found in undergraduate textbooks, making use of illustrations, sidebars, and other design devices to present material

Readers examine the use of services marketing as a competitive tool from a uniquely broad perspective with Hoffman/Bateson’s Services Marketing: Concepts, Strategies, And Cases, 5th edition, (PDF) Using a very reader-friendly, streamlined structure, this ebook explores services marketing not only as an essential focus for service firms but also as

With important math concepts combined throughout the textbook, Retail Buying: From Basics to Fashion, 6th Edition, (PDF/ePub) guides you through typical buying tasks, from recognizing potential customers, to making a six-month merchandising plan, to creating sales forecasts. It’s fully updated with new trends and examples from global retailing and designed

Using SPSS for Windows and Macintosh, 7th edition, (PDF) ebook is easy to understand and is ideal to de-mystify statistics via the popular SPSS software. The development of easy-to-use statistical software like SPSS has changed the way statistics is being learned and taught. Even with these advancements, however, college students