Nickels’ Understanding Business: The Core (PDF) reflects the latest business developments and practices including the Trans-Pacific Partnership post-financial crisis and recession, social/on-demand/mobile marketing, Affordable Care Act, Generation Z and more. Developed upon request of faculty, Understanding Business: The Core is a more brief value-priced 18-chapter version of the number 1
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Economics brought to life through real-world application – College students learn best when they see concepts applied to examples from their daily lives, so Economics Today: The Macro View 19th edition (PDF) by Roger Miller addresses cutting-edge, real issues while facilitating individual learning. The etextbook shows students and readers how