Category: Textbooks

The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, In Essentials of Marketing Management 2nd edition (PDF), the expert authors Lancaster and Massingham’s

A mainstay for radiology practitioners and trainees, Diagnostic Imaging: Genitourinary, 3rd Edition (PDF) features an image-rich, reader-friendly format that outlines the role of imaging in diagnosing and managing diseases of the GU tract. Concise chapters and spectacular imaging examples combine to make this medical reference ebook an all-inclusive resource for

Incorporating the very latest research throughout, Daniel Levi’s Group Dynamics for Teams, 5th edition (PDF) explains the basic psychological concepts of group dynamics, focusing on their application with teams in the workplace. Grounded in psychology research and a practical focus on organizational behavior issues, this engaging book helps readers understand and

Distinguished by its emphasis on the development of the helper, its experiential focus, and the unique use of personal vignettes, Neukrug’s comprehensive and easy-to-understand text, Theory, Practice, and Trends in Human Services, 6th Edition (PDF) provides an overview of the field of human services. It starts with discussions of history

Science Stories 6th edition (PDF) helps preservice and in-service teachers contextualize what it “looks like” to engage their class students in meaningful science experiences. Using narratives about science teaching and learning in real-world classrooms, this textbook demonstrates important content, learning, and strategies in action. Author Janice Koch’s approach guides teachers