Category: Textbooks

A Succinct Guide to 21st Century Marketing Management Keller’s Framework for Marketing Management 6th edition (PDF) is a concise, streamlined version of Kotler & Keller’s Marketing Management 15th edition, a comprehensive look at marketing strategy. The ebook’s efficient coverage of current marketing management practices makes for a very short yet

Varieties of Secularism in Asia: Anthropological Explorations of Religion, Politics and the Spiritual, (PDF) is an ethnographically rich, theoretically well-informed, and intellectually consistent volume which builds off the work of Talal Asad, Charles Taylor, and others who have engaged the issue of secularism(s) and in socio-political life. The volume aims

Frequently cited in scholarly books and journals and praised by college students, this ebook, Adolescent Rationality and Development, 3rd edition, (PDF) focuses on developmental changes and processes in adolescence rather than on the problems and details of daily life. Major developmental changes associated with adolescence are identified. Noted for its

The Case Study Research and Applications: Design and Methods 6th Edition (PDF) of author Robert K. Yin′s is a bestseller that provides a complete portal to the world of case study research. Offering a clear and comprehensive coverage of the design and use of the case study method in addition

Across many disciplines of engineering, dynamic problems of structures are a significant concern. Aircraft engineers, civil engineers, mechanical engineers, ocean engineers, and engineering students face these problems every day, and it is up to them systematically to comprehend the basic concepts, calculation principles and calculation methods of structural dynamics. Bai/Xu’s