Category: Textbooks

Health Care Market Strategy: From Planning to Action, 5th Edition, (PDF) a standard reference for nearly twenty years, bridges the gap between marketing implementation and theory by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. Put the concepts you learned in introductory marketing courses

Without a doubt, the Harry Potter series has had a commanding effect on the Millennial Generation. Several children grew up immersed in the world of the boy wizard—reading the books, dressing up in costume to attend midnight book release parties, watching the movies, even making and competing in Quidditch tournaments.

Marine Mammals: Evolutionary Biology, 3rd Edition, (PDF) is a succinct, yet comprehensive textbook devoted to the evolution, systematics, morphology, physiology, ecology, and behavior of marine mammals. Earlier editions of this valuable work are considered required reading for all marine biologists concerned with marine mammals, and this ebook continues that tradition

This fully revised Joyce Farrell’s Programming Logic And Design: Comprehensive, 8th Edition, (PDF) prepares computer student programmers for success by teaching them the basic principles of developing structured program logic. Widely used in initial Programming courses, this popular text takes an exceptional, language-independent approach to programming, with a distinctive focus

Written by 2 of the field’s most respected researchers, Modern Industrial Organization 4th edition, global (PDF) goes beyond the traditional structure-conduct-performance framework by using the latest advances in microeconomic theory, including game theory, transaction cost analysis, contestability, and information economics. Fully updated to reflect new topics and trends, the latest