Category: Textbooks

Make research relevant through a storytelling approach Aronson’s Social Psychology 10th edition (PDF) introduces the key concepts of the field through an acclaimed storytelling approach that makes research relevant to sociology and psychology students. Drawing upon their extensive experience as teachers and researchers, the best-selling author team of Elliot Aronson,

Beginning with the historical background of probability theory, this thoroughly revised textbook Introduction to Probability and Statistic 2nd edition (PDF) examines all important aspects of mathematical probability – including probability distributions, random variables, stochastic convergence, characteristic and generating functions, and limit theorems – and provides an introduction to various types

Understanding and appreciating the ethical dilemmas linked with business is an important dimension of marketing strategy. More and more, matters of corporate social responsibility are part of marketing’s domain. Ethics in Marketing, 2nd Edition, (PDF) includes 20 cases that deal with a range of ethical issues such as questionable selling

In Macroeconomics 7th edition (PDF), Dr. Blanchard presents a global, unified view of macroeconomics, enabling readers and students to see the connections between financial markets, goods, and labor markets worldwide. Organized into 2 parts, this etextbook contains a core section that focuses on long-, medium and short-run markets and 3

Lewis Vaughn’s Concise Guide to Critical Thinking (PDF) offers a clear, compact, and economical introduction to critical thinking and argumentative writing. Based on his best-selling text, The Power of Critical Thinking, Fifth Edition, this inexpensive volume is more manageable than larger textbooks yet more significant than many of the smaller