Category: Textbooks

Integrated Advertising, Promotion, and Marketing Communications 8th global edition speaks to an evolved definition of integrated marketing and teaches you how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps you understand how communications are produced and transmitted. This textbook covers

Krugman’s Economics for AP 2nd Edition (PDF) is designed to be easy to use and easy to read. This ebook is your ultimate tool for success in the AP® Economics exam and course. The textbook, specially designed for high school students, combines vivid examples, successful storytelling, and clear explanations of

Genetics: From Genes to Genomes 6th edition (PDF) is a cutting-edge, introductory genetics textbook authored by an unparalleled author team, including Nobel Prize winner, Leland Hartwell. This latest sixth edition continues to build upon the integration of Mendelian and molecular principles, providing science students with the links between the early

Industrial Relations, Trade Unions and Labour Legislation, 3rd Edition, (PDF) is a latest interactive text, primarily associated to issues in India. The ebook does, however,incorporates developments and practices in other countries, particularly the US and the UK. Mainly designed for students of management, labour, economics, and social welfare, social work,

In Gravetter’s RESEARCH METHODS FOR THE BEHAVIORAL SCIENCES, 6th Edition, (PDF) he and Lori-Ann B. Forzano help college students see how exciting and interesting nonexperimental and experimental research can be. The textbook leads students through the research process from start to finish, including strategies and tips for generating research hypotheses