Category: Textbooks

We know shame can be a morally valuable emotion that helps us realize when we fail to be the kinds of people we aspire to be. We feel shame when we fail to live up to the norms, standards, and ideals we value as part of a virtuous life. But

The goal of every marketer is to create more value for customers. The authors of this new Principles of Marketing, 7th European Edition (PDF) by Philip Kotler, Gary Armstrong, Lloyd C. Harris and Nigel Piercy have aimed to create more value for the reader by building on a classic marketing textbook with

Essentials of Oceanography 12th edition (PDF) guides all college students through the complexities of what lies beneath the ocean. With an interdisciplinary approach and accessible writing style, the textbook is engaging for all readers. The updated twelfth edition discusses the ocean’s biological, geological, chemical, and physical components for an in-depth

Marketing Strategy and Competitive Positioning 6th edition (PDF) deals with the process of implementing and developing a marketing strategy. The ebook focuses on competitive positioning at the heart of marketing strategy and includes an in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily

General, Organic and Biological Chemistry, 3rd Edition, (PDF) is different by design. By associating fundamental concepts of general, organic, and biological chemistry to the daily world, Janice Smith effectively involves students with extensive illustrations, bulleted lists, and step-by-step problem-solving. Smith writes with an approach that provides need-to-know information in a