Category: Textbooks

Understanding and appreciating the ethical dilemmas linked with business is an important dimension of marketing strategy. More and more, matters of corporate social responsibility are part of marketing’s domain. Ethics in Marketing, 2nd Edition, (PDF) includes 20 cases that deal with a range of ethical issues such as questionable selling

Colorectal Surgery has continued to experience exceptional growth in both the community and academic settings over the past few years. The current increase in demand for colorectal specialists has been fueled by an overwhelming number of applications to fellowship training programs, resulting in some of the most competitive and coveted

Chemistry: The Molecular Nature of Matter and Change with Advanced Topics 8th edition (PDF) by Martin Silberberg and Patricia Amateis has been recognized in the general chemistry market as an unparalleled classic. The revision for the 8th edition focused on the continued optimization of the textbook. To aid in this

Big Java: Early Objects, 7th Edition, (PDF) focuses on the basics of effective learning and is suitable for a two-semester introduction to programming sequence. This text needs no prior programming experience and only a modest amount of high school algebra. Classes and objects from the standard library are used where

With the failure of economics to predict the recent economic crisis, the image of economics as a rigorous mathematical science has been subjected to increasing interrogation. One explanation for this failure is that the subject took a wrong turn in its historical trajectory, becoming too mathematical. Using the philosophy of