Category: Textbooks

Belch/Belch’s Advertising and Promotion: An Integrated Marketing Communications Perspective 11th edition (PDF) draws from the authors’ extensive research in advertising, communications, marketing, consumer behavior, sales promotion, and other fields to give college students a basis for understanding the marketing communications process, how it influences consumer decision making, and how to

Targeted review from Kaplan‘s USMLE expert Dr. Conrad Fischer, Master the Boards USMLE Step 2 CK (4th edition) delivers what you need to excel on the exam and match into the residency program you want. Drawing on Conrad’s more than twenty+ years of experience in the USMLE arena, this 4th

Beer et al’s Mechanics of Materials 7th edition (PDF) is the uncontested leader for the teaching of solid mechanics. Used by thousands of university students around the world since publication, Mechanics of Materials 7e provides a precise presentation of the subject illustrated with numerous engineering examples that college students both

(Analytical Methods in Earth and Environmental Science) Boron in Paleoceanography and Paleoclimatology (PDF) offers a resource to introduce geoscientists to the prospects and complications of boron proxies, including potential avenues to further refine them. Anthropogenic carbon dioxide emissions do not only heat our planet but also acidify our oceans. It

The first integrated program designed explicitly for the critical thinking course Moore & Parker’s Critical Thinking, 12th Edition, (PDF) teaches college students the skills they require in order to think for themselves — skills they will call upon in this program in other college courses and in the world that