Category: Textbooks

From components of successful PR programs to evaluation guidelines, this valuable resource, School Public Relations for Student Success (PDF) gives educational leaders the public relations support needed to meet tough communication demands and ensure student success. Review “A practical and useful ebook that will be of value to all administrators

Whether your college students are general business majors or HRM majors, Lussier’s Human Resource Management: Functions, Applications, and Skill Development, 3rd Edition, (PDF) will help them develop the skills they need to select, recruit, train, and development talent. Bestselling authors Robert N. Lussier and John R. Hendon explore the important

In Digital Data Collection and Information Privacy Law (PDF), Mark Burdon debates for the reformulation of information privacy law to regulate new power outcomes of ubiquitous data collection. Scrutinizing developing business models, based on collections of sensor data – with an emphasis on the ‘smart home’ – Burdon shows the

Focusing on the critical role Information Technology (IT) plays in organizational development, the ebook Information Technology and Organizational Learning: Managing Behavioral Change in the Digital Age, 3rd edition (PDF) shows how to employ action learning to improve the competitiveness of an organization. Defining the current IT problem from an operational

A concise version of Wallnau and Gravetter’s proven bestseller, Essentials Of Statistics For The Behavioral Sciences, 9th Edition, (PDF) delivers straightforward instruction, built-in learning aids, unrivalled accuracy, and a wealth of real-world illustrations and examples. The authors take time to describe statistical procedures so that students can go beyond memorizing