Category: Textbooks

At the end of the twentieth century, the international business worked in an environment driven by the triad of economic power formed by Japan, the USA, and the European Community. Multinational corporate strategies had to be devised within the context of intense global competition between these three economic blocs. Global

Mateer and Coppock, leading researchers in economics teaching who have consistently taught Principles of Microeconomics over a combined 40+ years, brought their innovative teaching experiences to this blockbuster textbook titled Principles of Microeconomics 2nd edition (PDF). They put economics into context by making it very relatable through carefully crafted real-world

This nursing research textbook, Canadian Essentials of Nursing Research, 3rd edition (PDF) features state-of-the-art research undertaken by Canadian nurse researchers, as well as additional Canadian content relating to the history of nursing research, models of nursing, ethical considerations, and models of research utilization. This thoroughly updated 3rd Edition has a

Characterization Techniques and Tabulations for Organic Nonlinear Optical Materials (PDF) furnishes table of nonlinear optical properties of organic substances along with experimental procedures for measuring the nonlinearity of the elements tabulated, including composite materials-offering support for engineers and scientists involved in characterizing, optimizing, and producing materials for manufacturing optical devices.

The relevance of economics shown with real-world business examples The expert authors of Essentials of Economics, 6th Edition, (PDF) help strengthen interest in the discipline concepts and make the key principles of this subject relevant to readers’ lives by showing how real businesses use economics to make decisions every day.