Category: Textbooks

Understanding and appreciating the ethical dilemmas linked with business is an important dimension of marketing strategy. More and more, matters of corporate social responsibility are part of marketing’s domain. Ethics in Marketing, 2nd Edition, (PDF) includes 20 cases that deal with a range of ethical issues such as questionable selling

Drawing upon over forty years of experience, Robert S. Witte and John S. Witte, the authors of Statistics, 11th Edition (PDF) provide business professionals with a clear and methodical approach to essential statistical procedures. The etextbook clearly explains the basic concepts and procedures of descriptive and inferential statistical analysis. It features

Principles of Sustainable Energy Systems, 3rd Edition, (PDF), surveys the array of sustainable energy sources and the tools engineers, managers, scientists, and policymakers use to evaluate energy generation, usage, and future trends. The ebook provides comprehensive and up-to-date coverage of all renewable technologies, including wind and solar power, biofuels, nuclear,

Oxford Handbook of Clinical Immunology and Allergy, 4th Edition, (PDF) is a practical and clinically-based guide for laboratory staff and clinicians to aid diagnosis and management of immunological and allergic disease and offers examples of the correct collection and interpretation of immunological tests for a broad range of conditions. Completely

Here is everything a beginning radiography student needs to know! Introduction to Radiologic Technology 7th Edition (PDF) offers a solid overview of your exciting career as a radiologic technologist. After covering basic learning skills, this guide provides a historical perspective on radiology and insight into key topics such as the