Category: Textbooks

A managerial approach to comprehending business intelligence systems. For courses in business intelligence or decision systems. To assist future managers to use and understand analytics Business Intelligence 4th Global Edition, (PDF) offers university students a solid foundation of Business Intel that is strengthened with hands-on practice. A managerial approach to

Epidemiology and Biostatistics, 2nd Edition, (PDF) is a brief introduction to epidemiology and biostatistics written especially for first-time learners and medical students of clinical research methods. It offers the core concepts of epidemiology and of biostatistics and shows them with extensive examples from the clinical literature. It is the only

This renowned and globally-focused textbook, Psychology 2nd European Edition (PDF) spans the entire discipline of psychology – from the basic principles of psychology as a science to more nuanced attitudes in core disciplines such as cognitive, social, developmental, and personality psychology. Woven together with research boxes, engaging features, and activities

Stephen Mandell and Laurie Kirszner, authors with over thirty years of experience teaching college writing, know what works in the schoolroom, and have a skill for picking just the right readings. In Patterns for College Writing, Brief 13th Edition, (PDF) they offer college students with exemplary rhetorical models and instructors with

Understanding and appreciating the ethical dilemmas linked with business is an important dimension of marketing strategy. More and more, matters of corporate social responsibility are part of marketing’s domain. Ethics in Marketing, 2nd Edition, (PDF) includes 20 cases that deal with a range of ethical issues such as questionable selling