Category: Textbooks

The broad foundation of this ebook is laid on the conceptual discussions on consumer theories and applied arguments on changes in consumer behavior. Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making, (PDF) discusses the behavioral impact of consumes on marketing decisions across the business cultures, and evaluates the

Celebrated for its precise illustrations, time-saving navigation, and study tools, and engaging clinical content, Essentials of Anatomy and Physiology 7th edition (PDF) is crafted especially for college students and readers with no prior knowledge of anatomy and physiology and little science background. The Essentials of Anatomy & Physiology 7e PDF

This best-selling brief introduction to public speaking titled A Pocket Guide to Public Speaking 6th edition (ePub/PDF) offers practical coverage of every topic typically covered in a full-sized textbook, from the research, invention, and practice, organization, and delivery, to the different speech types. Its concise, inexpensive format makes it perfect

Penned by two top Business Law professors, The Legal and Ethical Environment of Business (PDF) provides a readable streamlined text that will also include digital access to test banks and PowerPoint slides for instructors and self-assessment questions for students. Features include: PowerPoint slides and Test Banks for adopters and self-assessment

Politics involves people, from several backgrounds, struggling to make their voices heard. Real people, telling their stories, reflect our choices, ideals, and collective experiences as a nation. In American Government: Stories of a Nation, 2nd Edition, (PDF), author Scott Abernathy tunes in to these voices, reflecting how our diverse ideas