Category: Textbooks

Readers examine the use of services marketing as a competitive tool from a uniquely broad perspective with Hoffman/Bateson’s Services Marketing: Concepts, Strategies, And Cases, 5th edition, (PDF) Using a very reader-friendly, streamlined structure, this ebook explores services marketing not only as an essential focus for service firms but also as

Ensure you are accurately identifying cells at the microscope with Rodak’s Clinical Hematology Atlas, 5th Edition (PDF). An excellent companion to Rodak’s Hematology: Clinical Principles & Applications, this award-winning atlas offers complete coverage of the basics of hematologic morphology, including examination of the peripheral blood smear, basic maturation of the blood cell

Transform your mathematics course into an engaging and mind-opening experience for even your most math-phobic students. Now The Heart of Mathematics: An Invitation to Effective Thinking, 4th edition (PDF) succeeds at reaching non-science, non-math, oriented majors, encouraging them to discover the mathematics inherent in the world around them. Infused with

The ebook Law and Language in the Middle Ages (PDF) investigates the relationship between legal practice and law from the linguistic perspective, exploring not only how legal language expresses and advances power relations but also how the language of law legitimates power.

The Enduring Democracy, 5th Edition, (PDF) looks at how problems and controversies characterizing American government today have been successfully tackled in America’s past, and it examines how changing demographics of America have affected the political landscape. Updates include coverage of the 2016 election results and the challenges facing the new