Category: Textbooks

The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, In Essentials of Marketing Management 2nd edition (PDF), the expert authors Lancaster and Massingham’s

A concise and easy-to-read K-12 methods textbook that covers practical information all teachers need to be effective – Kenneth Moore’s Effective Instructional Strategies: From Theory to Practice 4th edition (PDF) provides thorough coverage of the strategies and essential skills that every teacher at school needs to know. This textbook applies

Professional Nursing Concepts: Competencies for Quality Leadership, 4th Edition, (PDF) takes a patient-centered, traditional approach to the topic of nursing education. A perfect text for teaching students how to transition from the classroom to practice, it emphasizes the core competencies for health professionals as determined by the Institute of Medicine

Using Geodata and Geolocation in the Social Sciences: Mapping our Connected World (PDF) provides an accessible and engaging introduction to the Geoweb with easy, step-by-step, and clear guides for: Visualizing Geodata using programmes including QGIS, GRASS, and R Capturing Geodata from sources including GPS, sensor networks, and Twitter Featuring practical exercises

Understanding and Applying Basic Statistical Methods Using R, (PDF) exceptionally bridges the gap between advances in the statistical literature and methods routinely used by non-statisticians. Providing a conceptual basis for understanding the relative merits and applications of these methods, the ebook features modern insights and advances relevant to fundamental techniques in