Category: Textbooks

Every company is recognizing the significant importance of protecting its customer base by raising the bar of its customer service prowess. Excellence in Managing Worldwide Customer Relationships, (PDF), identifies the risks companies face when expanding their business model in both local and overseas markets and provides solutions, strategies, and a

This edited ebook, Mukherjee’s Teaching Methodologies in Structural Geology and Tectonics (PDF) discusses various challenges in teaching structural geology and tectonics and how they have been overcome by eminent instructors, who employed effective and innovative means to do so. All of the chapters were written by active and prominent geoscientists

This key source reader in the popular Discovering series includes a six-part pedagogical framework that leads students through the process of historical inquiry and explanation. The textbook stresses historical study as interpretation rather than memorization of data. Every chapter is organized around the same pedagogical framework: The Problem, Background, The

Microbial ecology is the study of relations among microbes in natural environments and their roles in food web dynamics, biogeochemical cycles, and the evolution of life. Microbes are the most plentiful organisms in the biosphere and facilitate many critical reactions in elemental cycles and biogeochemical reactions. Because they are vital

Human Sexuality in a World of Diversity 9e (PDF) examines the rich diversity found in human sexuality. More significantly, the PDF etextbook places an emphasis on cultivating understanding in a world of increasing diversity through personal engagement. All college students are encouraged to reflect upon their own beliefs and experiences