Category: Textbooks

Marketing Strategy and Competitive Positioning 6th edition (PDF) deals with the process of implementing and developing a marketing strategy. The ebook focuses on competitive positioning at the heart of marketing strategy and includes an in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily

Through his teaching, his etextbook, and his online blog, award-winning teacher Michael D. Johnson sparks interest in human biology by connecting basic biology to real-world issues that are relevant to your real life. Using extensive online support and a storytelling approach, Human Biology: Concepts and Current Issues, 8th Edition (global)

Stephen Mandell and Laurie Kirszner, authors with over thirty years of experience teaching college writing, know what works in the schoolroom, and have a skill for picking just the right readings. In Patterns for College Writing, Brief 13th Edition, (PDF) they offer college students with exemplary rhetorical models and instructors with

Assist Readers Become Effective Systems Analysts Using a professionally-oriented approach, Modern Systems Analysis and Design, 8th Edition, (PDF) covers the concepts, techniques, and skills essential for systems analysts to successfully develop information systems. The 8th Edition explores the role, responsibilities, and mindset of systems analysts and project managers. It also

More than 2 million doctors, medical students, and other health professionals around the globe have owned a copy of Davidson’s Principles and Practice of Medicine since it was first published. Now in its 23rd Edition, this PDF etextbook describes the clinical features and pathophysiology of the most frequently encountered conditions in