Category: Textbooks

Quantitative Methodologies using Multi-Methods: Models for Social Science and Information Technology Research (PDF) is a multifaceted ebook written to help researchers. It is a user-friendly introduction to the popular methods of data mining and data analysis. The ebook avoids getting involved in details that are more suitable for more advanced

A modern approach to macroeconomics – Williamson’s Macroeconomics 5th edition (PDF) uses a thoroughly modern approach by showing college students how to build macro economic models from micro economic principles. This approach helps to make the textbook consistent with the way macroeconomic research is conducted today. NOTE: This is the

Japanese at Work, (PDF) empirically discovers how different linguistic resources are used to attain appropriate workplace role inhabitance and to gain work-oriented communicative ends in several workplaces in Japan. Appropriate role inhabitance is seen to consist of considerations of gender and interpersonal familiarity, together with speaker orientation to normative structures

Social Marketing in Action, (PDF) presents students with real-world social marketing case studies from different countries and areas around the world, taking learners from classroom theory to practice. The main objective is to clearly portray to marketing students distinct, identifiable steps that are vital for successful social marketing campaigns. Essential

Australian Intellectual Property Law, 4th Edition (PDF) offers a comprehensive and detailed, yet concise and accessible discussion of intellectual property law in Australia. This copy has been thoroughly revised to include the most recent developments in intellectual property law, including substantial case law and discussion of the proposed and enacted