Category: Textbooks

Kotler & Keller’s Framework for Marketing Management 6th global edition is a concise, streamlined version of Kotler and Keller’s 15th edition of Marketing Management, a comprehensive look at marketing strategy. The textbook’s efficient coverage of current marketing management practices makes for a somewhat short yet thorough textbook that provides the

Though the data in healthcare comes from and relates to patients, it has usually been the clinician and not the patient who has been seen as the end-user of health information technology or health information. This looks set to change however, as the evolution of new online tools and mobile

Fundamentals of Plant Physiology, (PDF) is a distillation of the most significant principles and empirical findings of plant physiology. Designed for students seeking an accessible introduction to the field, Fundamentals of Plant Physiology offers the same high standard of scientific accuracy and pedagogical for which Taiz et al.’s popular Plant Physiology

Ensure you are accurately identifying cells at the microscope with Rodak’s Clinical Hematology Atlas, 5th Edition (PDF). An excellent companion to Rodak’s Hematology: Clinical Principles & Applications, this award-winning atlas offers complete coverage of the basics of hematologic morphology, including examination of the peripheral blood smear, basic maturation of the blood cell

Prepping for the MCAT is a true challenge. Kaplan can be your partner along the way – offering guidance on where to focus your efforts and how to organize your review. This ebook, MCAT Biology Review 2019-2020 (in PDF), has been updated to match the AAMC’s guidelines precisely — no