Category: Textbooks

In a fast-changing, increasingly social and digital marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing 17th global edition (PDF) helps university students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make brands and products an integral

Since its first publication in 1983, Modern Physics 3rd edition (PDF) has been one of the most widely used textbooks for the sophomore-level modern physics course for engineering and science students. It covers all the standard topics in the course, including relativity and introductory quantum mechanics, as well as introductions

This volume, Structural Analysis of Historical Constructions: An Interdisciplinary Approach (PDF), contains the proceedings of the 11th International Conference on Structural Analysis of Historical Constructions (SAHC) that was held in Cusco, Peru in 2018. It disseminates recent advances in the areas related to the structural analysis of historical and archaeological

Written by world-renowned instructors and researchers, including Michael Gazzaniga, the ebook Cognitive Neuroscience 5th edition (PDF) remains the gold standard in its field, showcasing the latest clinical applications and discoveries. In its new 5th Edition, updated material is woven into the narrative of every chapter and featured in new Hot

A Practical Guide to Personal Conditioning (PDF) presents a safe and scientific approach to exercise programming, prescription, and nutrition. Appropriate for an array of personal training and fitness courses, it provides readers with the information and resources necessary to develop an exercise and nutrition plan specifically designed and tailored to