Category: Textbooks

Assist all students to learn how to create value through customer connections and engagement In an increasingly, fast-changing digital and social marketplace, it’s more important than ever for marketers to develop significant connections with their customers.  Kotler & Armstrong’s Principles of Marketing, 17th edition, (PDF) helps marketing students understand today’s

Focus on Nursing Pharmacology 6th Edition (PDF/ePub) is one of the best nursing pharmacology ebooks by Amy Karch. Amy has found that college students learn best when concepts are built upon each other, growing from simple to complex, building on a foundation of understanding.  Organized by body systems, this heavily

Using the innovative approach and powerful examples that have become the signature of this longtime market leader, Brigham/Houston’s Fundamentals Of Financial Management, 15e, (PDF) continues to equip learners with a thorough understanding of the “why” and “what” of corporate finance and financial management. Its unique balance of contemporary theory, clear

With its focus on critical thinking and conceptual framework fundamentals, Gordon, Raedy, and Sannella’s Intermediate Accounting, 2nd Edition (PDF) gives college students the opportunity to develop problem-solving skills, apply their judgment, and work with real-world company financials. Thinking like an accountant isn’t just rote memorization of accounting rules. Rather, it’s

Social Psychology, 2nd Edition, (PDF/ePub) by an expert author team of Greenberg/Schmader/Arndt/Landau presents a fresh approach to the study of social psychology, integrating theory, research, and applications into a comprehensible, contemporary portrait of the field that no other available ebook can match. Drawing on more than 50 years of combined