Category: Textbooks

Marketing Management, 2nd Edition, (PDF) has been redesigned and revised, yet remains true to the approach that has fuelled the success of the earlier version: clearly presented theories, simple language, and real-world examples taken from the market that reveal the business world. This practical introduction to marketing presents future marketing

Earlier titled Quality Control, the field’s most accessible introduction to quality has been retitled and revamped to emphasize quantitative aspects of quality improvement. New chapters on Six Sigma, Lean Enterprise, Experimental Design, and Taguchi’s Quality Engineering have been included, and Besterfield’s Quality Improvement, 9th Edition, (PDF) features comprehensive coverage of

Everything any college student needs to know about medical genetics is here in the Emery’s Elements of Medical Genetics 15th edition of this award-winning etextbook. Thoroughly revised and updated throughout to map a fast-moving area, the latest 15th edition continues Emery’s enviable reputation for successfully balancing up-to-dateness in a rapidly

This ebook, Learning & Behavior, 8th Edition, (PDF), reviews how animals and humans learn and how their behaviors are changed as a result of learning. It describes the most important principles, controversies, theories, and experiments that pertain to learning and behavior that are applicable to diverse species and different learning

Creative Ways of Knowing in Engineering provides a platform for engineering educators who are interested in implementing a “creative ways of knowing” approach to demonstrate engineering concepts. The case studies in this ebook reveal how students learn through creative engagement that includes not only build and design activities, but also