The latest Business Law 4th Edition (PDF) by author Nickolas James builds on the success of its previous editions with improved coverage of contract and statutory law, problem-based learning modules, and more accessible, easy-to-understand language. Business students need to know more than what the law is; they need to know
Building on the grounds laid in the companion text Modern Engineering Mathematics, Advanced Modern Engineering Mathematics, 5th Edition, (PDF) gives a comprehensive treatment of some of the advanced areas of mathematics that have applications in several fields of engineering, particularly as tools for computer-based system modeling, analysis, and design. The
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Meticulously crafted, college-student-friendly textbook that helps build mathematical maturity Mathematical Proofs: A Transition to Advanced Mathematics, 4th Edition (PDF) introduces students to analyzing proofs, proof techniques, and writing proofs of their own that are not only mathematically correct but also clearly written and presented. Written in a math-student-friendly manner, it
Belch/Belch’s Advertising and Promotion: An Integrated Marketing Communications Perspective 11th edition (PDF) draws from the authors’ extensive research in advertising, communications, marketing, consumer behavior, sales promotion, and other fields to give college students a basis for understanding the marketing communications process, how it influences consumer decision making, and how to