Category: Textbooks

Fully revised for the thirteenth edition the award-winning The Art of Public Speaking 13th Edition (PDF) presents a time-tested approach that has made it the most commonly used college textbook on its subject in the world. Flawlessly coordinated with Connect McGraw-Hill Education’s pathbreaking online program it provides a proven set

Boyes/Melvin’s popular Economics, 9th Edition, (PDF) introduces the latest thinking of today’s economists on important microeconomic and macroeconomic phenomena while training your students with a solid global understanding of basic economic principles. This latest edition’s reader-friendly writing style carefully combined learning features and focus on global economics help to clearly

The first ebook to comprehensively cover the burgeoning new class of soft material called functional organic liquids Functional organic liquids, a new concept in soft matter materials science, demonstrate favorable properties compared to amorphous polymers and ionic liquids. They are made of a functional core unit and a side chain,

In a fast-changing, increasingly social and digital marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing 17th global edition (PDF) helps university students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make brands and products an integral

Does being virtuous make you happy? In Sacrifice Regained: Morality and Self-Interest in British Moral Philosophy from Hobbes to Bentham, (PDF), Roger Crisp explores the answers to this ancient question offered by the so-called ‘British Moralists’, from Thomas Hobbes, around 1650, for the next two hundred years, until Jeremy Bentham. This