Category: Textbooks

The best-selling textbook Marketing Research 8th Global Edition (PDF) continues to provide readers with a “nuts and bolts” introduction to the field of marketing research. Intended for students with no prior background in marketing research, the textbook teaches the basic fundamental statistical models needed to analyze market data. This new

Comprehensive Handbook Demystifies 5G for Business and Technical Professionals in Mobile Telecommunication Fields. Much is being said regarding the possibilities and capabilities of the emerging 5G technology, as the evolution towards 5G promises to transform entire industries and many aspects of our society. 5G for the Connected World (PDF) offers

FDA’s Drug Review Process and the Package Label, (PDF) guidance to pharmaceutical companies for writing FDA-submissions, such as the BLA, NDA, Clinical Study Reports, and Investigator’s Brochures. The ebook provides guidance to medical writers for drafting FDA-submissions in a way more likely to encourage FDA reviewers to grant approval of

For DC/AC Circuits courses demanding a comprehensive, all-inclusive textbook covering basic DC/AC Circuit fundamentals with extra chapters on Devices. This renowned text provides a comprehensive yet practical exploration of basic electrical and electronic concepts, practical applications, and troubleshooting. Written in an accessible and clear narrative, Electronics Fundamentals: Circuits, Devices &

Cardiac Arrhythmia Management: A Practical Guide for Nurses and Allied Professionals (PDF) provides a much-needed resource for nurses and other professionals who work directly with patients being treated for cardiac arrhythmias. Comprehensive in scope, the ebook covers cardiac arrhythmia conditions and the issues surrounding implantable devices from implant surgery to