Category: Textbooks

Introduce your students to strategic management with the market-leading textbook, Strategic Management: Concepts and Cases: Competitiveness and Globalization 12th edition (PDF) that sets the standard for the course area. Written by respected scholars who have taught strategic management at all educational levels, Hitt, Ireland, and Hoskisson’s latest 12th edition provides a

Activate learning with Warren/Reeve/Duchac, Financial Acccounting 12th edition (PDF)! Warren offers students clear guidance to complete homework with an efficien presentation for today’s modern accounts student. Warren delivers: Expanded Choice: Many adaptations and purchasing formats (print, digital eBook, Excel for Success adaptation, Loose-Leaf, and textbookrental options). Increased Engagement: A high-impact

This ebook, A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics 3rd edition (PDF) offers an easily accessible and comprehensive guide to the entire market research process, from asking market research questions to analyzing and collecting data by means of quantitative methods. It is

The goal of every marketer is to create more value for customers. The authors of this new Principles of Marketing, 7th European Edition (PDF) by Philip Kotler, Gary Armstrong, Lloyd C. Harris and Nigel Piercy have aimed to create more value for the reader by building on a classic marketing textbook with

World Criminal Justice Systems, 9th Edition, (PDF) offers an understanding of major world criminal justice systems by discussing and matching the systems of six of the world’s countries — each representative of a different type of legal system. An extra chapter on Islamic law uses three examples to show the