Category: Textbooks

In the digital age, consumers have transformed from passive receivers of marketing messages to active suppliers of information about products via various digital media, generating a need for businesses to effectively manage a more creative and diverse range of consumers. Managing Diversity, Innovation, and Infrastructure in Digital Business, (PDF) is

Score in your course with Introductory Chemistry: A Foundation, 9th edition (PDF/ePub)! This best-selling textbook merges an enhanced problem-solving structure with substantial pedagogy to assist you to become a successful problem-solver. Early coverage of chemical reactions, accessible explanations and visualizations, and a focus on everyday applications makes understanding easier. The

An evaluation of the interdisciplinary field of synthetic biology, from genome design to spatial engineering. Written by an international panel of experts Synthetic Biology: Parts, Devices, and Applications (PDF) draws from several areas of research in biology and engineering and explores the present applications to offer an authoritative overview of

In An Introduction to Conservation Biology (PDF), a new coauthor Anna Sher joins longtime author Richard Primack in creating an ebook that combines the readability of Primack’s A Primer of Conservation Biology with the depth and coverage of his larger textbook, Essentials of Conservation Biology. The result is a textbook

Colander’s Microeconomics 11e (PDF) is specifically designed to help today’s college students succeed in the principles of economics course and grasp economic concepts they can apply in their daily lives. David Colander’s trademark colloquial approach focuses on modern economics institutions’ modeling and history. Colander presents and applies economic models but