Category: Textbooks

An introduction to the world of marketing using a practical, proven, and engaging approach Gary Armstrong & Philip Kotler’s Marketing: An Introduction, 13th edition, (PDF) shows college students how customer value — capturing it and creating it — drives every effective marketing strategy. Using an organization and learning design that

The concepts, data, procedures, and analysis techniques needed to design and integrate machine elements into mechanical devices and systems. For over 30 years decades, college students and practicing engineers have used Machine Elements in Mechanical Design 6th edition (PDF) to learn about the principles and practices of mechanical design. They have

Since its first edition in 1988, this ebook has become the leading introductory textbook on clinical psychopathology. Now comprehensively revised and updated, Sims’ Symptoms in the Mind, 6th Edition, (PDF) is a priceless reference for psychiatrists of all levels together with clinical psychologists, allied mental health researchers, and professionals in

Using your perfect combination of printed textbook and online resources, learn Corporate Finance your Way with CFIN6, 6th Edition, (PDF)! This easy-reference, paperback textbook provides course content through visually engaging chapters in addition to Chapter Review Cards that consolidate the best review material into a ready-made study tool. Add in

Created by the persistent feedback of a “student-tested, faculty-approved” process, Stat For The Behavioral Sciences, 2nd Edition (PDF) delivers a visually attractive, brief print component, tear-out review cards for students and teachers and a consistent online offering with CourseMate that includes an eBook along with a set of interactive digital tools