Category: Textbooks

Qualitative Marketing Research, Understanding Consumer Behaviour (PDF) is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research in the broader context of marketing and managerial decisions, consumer psychology and contemporary knowledge about unconscious and automatic processes. Different types of qualitative marketing research

Egan’s Fundamentals of Respiratory Care, 12th Edition, (PDF) offers a solid foundation in respiratory care and covers the latest advances in this evolving field. Known as “the bible for respiratory care,” this ebook makes it easy to understand the part of the respiratory therapist, the scientific foundation for treatment, and

Lial’s Intermediate Algebra, 13th Edition, (PDF) employs an academic writing style and a comprehensive blend of conceptual questions and skills development to meet the exclusive needs of the developmental math student. The expert author team takes advantage of experiences in the classroom and an editing eye to present one of the

George Ritzer’s Introduction to Sociology, 4th Edition, (PDF/ePub) shows college students the significance of sociology to their lives. While offering a rock-solid foundation, Ritzer shows traditional sociological concepts and theories, in addition to some of the most compelling contemporary social phenomena: globalization, the digital world, consumer culture, and the “McDonaldization”

Practical and current, information in a real-world context for future health care professionals and nurses. Designed for the clinical nutrition and/or diet therapy nutrition course, Nutrition For Health And Health Care 5th edition (PDF) is a trusted textbook that demonstrates the important role of nutrition to future nurses and health