Category: Textbooks

The essential reference tool for the innovative science of evolutionary psychology Why is the mind made the way it is? How does input from the environment cooperate with the mind to produce behavior? These are the big, one-sided questions that the field of evolutionary psychology pursues to explore. The Handbook

Written by a team of expert best-selling authors, Biology: The Unity And Diversity Of Life, 14th Edition, PDF reveals the biological world in wondrous detail. Packed with eye-catching images and photos, this textbook engages college students with applications and activities that encourage critical thinking. Chapter-opening ‘Learning Roadmaps’ help biology students

Meet the challenges of this swiftly expanding field Molecular diagnostics continues to grow in importance in the clinical laboratory. Molecular Diagnostics, 3rd Edition, (PDF) will prepare your students with a grounding in the basic principles of molecular biology. current methods, and their clinical applications. With an emphasis on the application

Integrated Advertising, Promotion, and Marketing Communications 8th global edition speaks to an evolved definition of integrated marketing and teaches you how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps you understand how communications are produced and transmitted. This textbook covers

Trump, Twitter, and the American Democracy (PDF) takes a social science approach to address two linked questions: (1) what does Donald Trump say on Twitter? and (2) why? After entering the 2016 Presidential Election, Donald Trump’s tweets have been a major part of his communications strategy with the public. While