Category: Textbooks

In the digital age, consumers have transformed from passive receivers of marketing messages to active suppliers of information about products via various digital media, generating a need for businesses to effectively manage a more creative and diverse range of consumers. Managing Diversity, Innovation, and Infrastructure in Digital Business, (PDF) is

Introduction to the Chemistry of Food, (PDF) describes the molecular composition of food and the chemistry of its components. It offers college students an understanding of biochemical and chemical reactions that affect food quality and contribute to wellness. This innovative approach allows students in nutrition, food science, and culinology to

Sound knowledge of cardiovascular physiology is fundamental to understanding exercise performance, cardiovascular disease, and many other aspects of human physiology. Cardiovascular physiology is a major component of all undergrad courses in biomedical science, physiology, and medicine, and this popular introduction to the subject, Levick’s Introduction to Cardiovascular Physiology 6e (PDF)

The Oxford Handbook of Positive Psychology, 2nd edition, PDF is the seminal reference in the field of positive psychology, which in recent years has transcended academia to capture the imagination of the general public. The digital PDF handbook provides a roadmap for the psychology needed by the majority of the

Lisa J. Green’s African American English: A Linguistic Introduction (PDF) caused something of a sensation when it was first published in 2002. Here we have a rigorous, detailed examination of the grammar, lexicon, and sociolinguistics of African-American Vernacular English (AAVE) written by a native speaker, and moreover of a lesser