Category: Textbooks

Hoffman and Bateson’s Services Marketing: Concepts, Strategies, and Cases, 4th edition (PDF) examines the use of services marketing as a competitive tool from a uniquely broad perspective. The textbook explores services marketing not only as an essential focus for service firms but also as a source of competitive advantage for

This unique ebook, Mathematics for Physics: An Illustrated Handbook (PDF) by Adam Marsh, complements traditional textbooks by providing a visual yet rigorous survey of the mathematics used in theoretical physics beyond that typically covered in college or undergraduate physics or mathematics courses. The exposition is pedagogical but compact, and the

Clinical Laboratory Hematology, 3rd Global Edition, (PDF) continues its stellar reputation as a comprehensive, yet reader-friendly, resource for all levels of hematology laboratory education, offering a visually engaging design and effective learning features that help university students master the content. The textbook’s learning and teaching package (not included in this

Introduce your students to the significant new features that the latest version of Microsoft Office has to propose with the focused approach found in MICROSOFT Office 365 & WINDOWS 2019: Comprehensive (PDF). Part of the renowned Shelly Cashman Series, this edition continues the series’ strong history of innovation with an

Universities throughout the United States and the rest of the world propose Food Biotechnology courses. Though, until now, professors lacked a single, inclusive textbook to present to their college students. Introduction to Food Biotechnology, (PDF) explains, describes, and discusses biotechnology within the context of human nutrition, food processing, and food