Category: Textbooks

The best-selling textbook Marketing Research 8th Global Edition (PDF) continues to provide readers with a “nuts and bolts” introduction to the field of marketing research. Intended for students with no prior background in marketing research, the textbook teaches the basic fundamental statistical models needed to analyze market data. This new

Risk management may have been the only most significant topic in finance for more than the past two decades. To appreciate its intricacy, one must understand the art and also the science behind it. Risk Management: Foundations For a Changing Financial World (PDF) offers investment professionals with a solid framework

Since 1954, Jawetz, Melnick & Adelberg’s Medical Microbiology, 28th edition, (PDF) has been hailed by instructors, students, and clinicians as the single-best resource for understanding the roles microorganisms play in human illness and health. Fully up to date and concise, this trusted classic links fundamental principles with the diagnosis and

Kelly and Lannon’s Technical Communication, 8th Canadian Edition, (PDF) offers complete coverage of technical communication, business communication, and professional writing in a user-friendly writing style. The latest 8th Edition (Canadian) presents new material in response to the swift changes taking place in communications technology and looks at how those changes

An Introduction to Text Mining (ePub/PDF) is the perfect introduction for students seeking to collect and evaluate textual data from online sources. It includes the most critical issues that they must take into contemplation at all stages of their research projects. Students in social science courses communicate, socialize, learn, shop,