Category: Textbooks

The growth of digital marketing is the most important yet unpredictable trend in marketing today. How can the online world be harnessed by the companies of today and tomorrow to grow their marketing impact? What role do information and databases have to play in this system? And why do some

This concise and trusted reference provides authoritative guidance on how to perform the patient interview, physical examination, and other core assessments as well as how to apply clinical reasoning and use shared decision-making in a quick-reference format—all based on a firm understanding of clinical evidence. Bates’ Pocket Guide to Physical

Behavioral Pharmacology of Neuropeptides: Oxytocin (PDF) collects leading-edge expert reviews in the oxytocin field and will be of interest to a broad scientific audience ranging from social neuroscience to clinical psychiatry. The part of the neuropeptide oxytocin in social behaviors is one of the earliest and most important discoveries in

Tietz Textbook of Clinical Chemistry and Molecular Diagnostics 6th Edition (PDF) offers the latest and authoritative guidance on selecting, performing, and assessing the results of new and established laboratory tests. This classic clinical chemistry reference provides encyclopedic coverage describing everything you need to know, including analytical criteria for the medical

This fully revised edition of Fundamentals of Diagnostic Radiology 4th edition (PDF) conveys the essential knowledge needed to understand the clinical application of imaging technologies. An ideal tool for all radiology students and residents, it covers all subspecialty areas and current imaging modalities as uses in neuroradiology, breast, chest, musculoskeletal