Category: Textbooks

Moorman and Aaker’s Strategic Market Management, 11th Edition, (PDF) helps managers recognize, implement, prioritize, and adapt market-driven business strategies in dynamic markets. The ebook provides decision-makers with concepts, methods, and procedures by which they can enhance the quality of their strategic decision-making. The revised 11th Edition provides management students in strategic

Vascular malformations of the brain and spine pose many management challenges. This textbook, Comprehensive Management of Arteriovenous Malformations of the Brain and Spine (in PDF) provides a comprehensive, state-of-the-art review of the treatment options, natural history, and outcomes of patients with these conditions. Despite their relative rarity, these lesions are

Practice and research of peace education has grown in the current years as shown by a gradually increasing number of publications, programs, events, and funding mechanisms. The often cited point of departure for the peace education community is the belief in education as an important tool for decreasing the use

Introduce the latest version of the fundamental SQL language used in all relational databases today with Casteel’s ORACLE 12C: SQL 3rd edition (PDF). Much more than a study guide, this 3rd edition helps those who have only a basic knowledge of databases master the latest Oracle and SQL concepts and techniques.

Fully updated and revised, Halliday’s Introduction to Functional Grammar, 4th Edition, (PDF) explains the principles of systemic functional grammar, allowing the reader to understand and implement them in any context. Halliday’s innovative approach of engaging with grammar through discourse has become a global phenomenon in linguistics. Updates to the new