Category: Textbooks

Understanding and appreciating the ethical dilemmas linked with business is an important dimension of marketing strategy. More and more, matters of corporate social responsibility are part of marketing’s domain. Ethics in Marketing, 2nd Edition, (PDF) includes 20 cases that deal with a range of ethical issues such as questionable selling

The ebook, Psychology’s Misuse of Statistics and Persistent Dismissal of its Critics, (PDF), is an aggressive critique of the misinterpretation of statistical knowledge of populations in mainstream psychology, evaluating the implications of assuming that those statistics constitute scientific knowledge of individuals. It explores the essential nature and historical roots of

LATEST EDITION OF THIS eTEXTBOOK AVAILABLE HERE The best-selling etextbook Campbell BIOLOGY 10th edition helps launch you to success in biology through its clear and superior pedagogy, engaging narrative, and innovative use of art and photos to promote science student’s learning. This Tenth Edition helps you develop a deeper understanding

The Real World: An Introduction to Sociology 5th edition (PDF) succeeds in classrooms because it focuses on the perspective that college students care about most―their own. In each chapter, authors Jill Stein and Kerry Ferris use examples from everyday life and popular culture to draw college students into thinking sociologically

M: Management 5th edition (ePub/PDF) by Bateman/Snell is the fastest growing Principles of Management textbook on the market. Bateman/Snell is written from the ground up to be lean, brief, and flexible enough to enable you to cover just the topics you want at the level of depth you want, while