Category: Textbooks

Pride and Ferrell’s MARKETING 2016 provides a thorough outline of essential marketing principles within a visually appealing, reader-friendly presentation. This admired and proven textbook helps students develop the knowledge and decision-making skills they need to thrive in today’s competitive business environment. MARKETING 2016, 18th Edition, (PDF) offers detailed coverage of

A newly updated and expanded Principles of Turbomachinery, 2nd edition (in PDF) that combines theory and applications of turbomachinery while covering several different types of turbomachinery. In mechanical engineering, turbomachinery describes machines that transfer energy between a fluid and a rotor, including compressors, turbines, and pumps. Aiming for a unified

A streamlined approach to communication that emphasizes real-world applications Joseph Devito’s Essentials of Human Communication 9th edition (PDF) provides a streamlined overview of the essential research, theories, and especially the skills of human communication, highlighting practical applications in the workplace and beyond. Expert author Joseph DeVito gives college students the tools,

Examining the intersection of music, neuroscience, and psychology Music, Thought, and Feeling, 2e (PDF) surveys the quickly growing field of music cognition and explores its most interesting questions. Supposing minimal background in music or psychology, the ebook begins with an overview of the major theories on how and when music

Richard Daft’s Management 12th edition (PDF) offers various cutting-edge pedagogical features to assist college students in better grasping their management abilities and discover what it’s like to lead in today’s workplace. Each of the 19 chapters begins with an introductory questionnaire that piques the reader’s interest, relates directly to the