Category: Textbooks

Marshall/Johnston’s Marketing Management, 2nd Edition, (PDF) has taken great effort to represent marketing management the way it is practiced in successful organizations today. Given the intense changes in the field of marketing, it is a sure bet that the job of leading marketing manager’s contributions to the organization and its

The only textbook that uses thermodynamics to solve real-world process engineering problems. Chemical Thermodynamics for Process Simulation 2nd edition (PDF) teaches about the behavior of pure fluids by describing the different types of equations of state and their capabilities. It goes into great detail about the various quantities of interest

A Contemporary Classic Contemporary; yet classical, and theoretical, yet applied – McClave & Sincich’s Statistics 13th edition (PDF) gives you the best of both worlds. This etextbook offers a very trusted and comprehensive introduction to the field of statistics that emphasizes inference and integrates real data throughout. The authors stress

This renowned and globally-focused textbook, Psychology 2nd European Edition (PDF) spans the entire discipline of psychology – from the basic principles of psychology as a science to more nuanced attitudes in core disciplines such as cognitive, social, developmental, and personality psychology. Woven together with research boxes, engaging features, and activities

Real data brings statistics to life From clinical trials and opinion polls to self-driving cars, statistics influences and molds the world around us. Best-selling author Marty Triola is devoted to keeping Elementary Statistics Using Excel, 6th edition, (PDF) relentlessly current–with an unparalleled amount of up-to-the-minute real data–so that readers of