Category: Textbooks

Belch/Belch’s Advertising and Promotion: An Integrated Marketing Communications Perspective 11th edition (PDF) draws from the authors’ extensive research in advertising, communications, marketing, consumer behavior, sales promotion, and other fields to give college students a basis for understanding the marketing communications process, how it influences consumer decision making, and how to

This textbook is designed to provide college students with the best resources and tools to understand accounting. Financial Accounting 6th Canadian edition (PDF) introduces the financial statements and the conceptual framework that underlies them in Chapter 1 and builds on this foundation throughout the remaining 12 chapters. The concepts and

This easy-to-use, powerful resource presents the essentials of human anatomy in the popular Board Review Series outline format and features concise descriptions, radiographs, clinical correlations, full-color illustrations, and tables. Considered the best review ebook for gross anatomy by medical student reviewers, BRS Gross Anatomy, 9th Edition, (PDF) includes over 550

Statistics is the science that focuses on drawing conclusions from data, by analyzing and modeling the data using probabilistic models. In An Introduction to Mathematical Statistics (PDF) the author describes key concepts from statistics and give a mathematical basis for important statistical methods. Much attention is paid to the sound

Radiation Protection in Medical Imaging and Radiation Oncology (PDF) focuses on the professional, operational, and regulatory aspects of radiation protection. Advances in radiation medicine have resulted in new modalities and procedures, some of which have significant potential to cause serious harm. Examples include radiologic procedures that require very long fluoroscopy