Essential Cell Biology 4th edition (PDF) etextbook provides a readily accessible introduction to the central concepts of cell biology. And its clear, clear writing and exceptional illustrations make it the ideal textbook for a first course in both cell and molecular biology. Molecular details have been kept to a minimum.
Marketing: An Introduction 13th edition (in PDF) shows college students how customer value — capturing it and creating it — drives every effective marketing strategy. Using an organization and learning design that includes good real-world examples and information that help bring marketing to life, the textbook gives readers everything they
For practicing scientists and engineers interested in updating their understanding of modern electronics or for undergraduate electrical engineering students. One of the most broadly used introductory books on semiconductor materials, devices, physics, and technology, Solid State Electronic Devices, 7th Global Edition, (PDF) aims to: 1) Develop fundamental semiconductor physics concepts,
Development of the Nervous System, 4th Edition (PDF) provides an informative and up-to-date account of our present understanding of the basic principles of neural development as exemplified by key experiments and observations from past and recent times. This ebook reflects the advances made over the last couple of years, demonstrating
The #1 introduction to mass communication textbook, Media and Culture: Mass Communication in a Digital Age 12th Edition (PDF), is at the forefront of the ever-changing world of this dynamic course, addressing the most current issues of our time—including the #metoo movement, the use and abuse of social media platforms,