A problem-based approach that employs real-world issues and examples from actual markets Perloff and Brander’s Managerial Economics and Strategy, 3rd Edition, (PDF) uses modern theories, business examples, and real data to show how economic principles impact business decisions. Coverage of contract theory, game theory, behavioral economics, and pricing tools, together with
Hormones, Brain and Behavior, 3rd Edition (PDF) offers a state-of-the-art overview of hormonally-mediated behaviors, including an extensive discussion of the effects of hormones on fish, insects, birds, rodents, amphibians, and humans. Entries have been carefully designed to provide a valuable source of information for researchers and students in neuroendocrinology and
Julia Burdge’s Chemistry 4th Edition (PDF) offers a clear writing style written with the science and non science students in mind. Dr. Burdge uses her experience of teaching hundreds of general chemistry students per annum and creates content to offer more in-depth explanations in areas where Professor Burdge knows they
In University Physics for the Physical and Life Sciences Volume 1 (PDF), authors Philip R. Kesten and David L. Tauck take a fresh and innovative approach to the university physics (calculus-based) course. They combine their experience teaching biology (Tauck) and physics (Kesten) to create a textbook that engages college students
By tracing the traditional progression of rhetoric from the Greek Sophists to contemporary theorists, The History and Theory of Rhetoric 6th edition (PDF) illustrates how persuasive public discourse performs essential social functions and shapes our daily lifes. College students gain a conceptual framework for practising and evaluating persuasive writing and