Category: Textbooks

Customer Relationship Management, 4th Edition, (PDF) continues to be the go-to CRM guide explaining with unmatched clarity what CRM is, its uses, advantages, and implementation. Maklan and Buttle take a managerial perspective to track the part of CRM throughout the customer journey phases of acquisition, retention, and development. Theoretically sound

Human Sexuality in a World of Diversity 9e (PDF) examines the rich diversity found in human sexuality. More significantly, the PDF etextbook places an emphasis on cultivating understanding in a world of increasing diversity through personal engagement. All college students are encouraged to reflect upon their own beliefs and experiences

This ebook Astrobiology: From the Origins of Life to the Search for Extraterrestrial Intelligence (PDF) provides cutting-edge and concise reviews in astrobiology, a still emerging and young multidisciplinary field of science that addresses the fundamental questions of how life originated and diversified on Earth, what is the future for life

The Palgrave Handbook of Male Psychology and Mental Health (PDF) shows the first concerted effort to understand male mental health in a way that drives a positive step forward in both theory and treatment. A shocking number of men experience serious mental health issues, as proved by high rates of

Select nursing interventions with the ebook that standardizes nursing language! Nursing Interventions Classification (NIC), 7th Edition (ePub) provides a research-based clinical tool to help you choose appropriate interventions. It defines and standardizes the knowledge base for nursing practice as it communicates the nature of nursing. More than 550 nursing interventions